Guiding Brands with Insight and Integrity
Founded on over 15 years of experience with leading international luxury brands, Jola-Lab is a firm specialising in design, product development, and brand strategy for accessories and footwear.
Based in Bologna, Italy, we collaborate with both established houses and emerging brands, offering a personalised, strategic approach to business development that aligns creativity with commercial goals.
We believe in partnership — understanding each client’s DNA, values, and ambitions to craft strategies that deliver sustainable growth. From early brand identity to full-scale production, we give guidance with discretion, insight, and care, empowering brands to achieve lasting success.
About the Founder
Originally from the United States and based in Italy for over 25 years, Allison Nicole Hoeltzel bridges two worlds with an international perspective: with more than two decades of experience in the luxury leather goods and footwear industry, Allison has collaborated with iconic fashion houses including Oscar de la Renta, Schiaparelli, Furla, and Alfred Dunhill. Her expertise spans from product development and brand positioning to collection management and supply chain coordination, guiding brands from concept to launch with a strategic overview.
Through the launch of her own brand, Officina del Poggio—with a global distribution in leading retailers such as Barneys New York, Rinascente, and Moda Operandi, and featured in publications including Vogue, The Wall Street Journal, and WWD—Allison has built deep industry experience that enables her to guide brands with a comprehensive, 360° approach.
Fluent in both English and Italian with working proficiency in Spanish, she offers clients a cross-cultural perspective that unites creative vision, technical expertise, and an extensive manufacturing network in Europe and Asia.